Pre- Publishing Institute: Marketing Basics

14 Jul



Hey everyone,

So I finally made it to Denver. After a day of unpacking, meeting, greeting, and overall having a good time I figured I’d squeeze in one last post before the Denver Publishing Institute officially began.

Since Orientation begins in about 30 minutes that doesn’t give me a whole lot of time to write. This may be good for those of you who have more important things to do on a Sunday (like Church, or mowing the lawn), but for those of you who enjoy procrastinating (on things like Church or mowing the lawn) this may buy you some more time.

One of our other readings, called Editors on Editing, is a series of letters and essays written by people in the Publishing Profession. The book is littered with advice ranging from basic common sense, to practices one must keep in mind to survive in the business end of books. Chief among those lessons is a simple rule:

Who is going to read this book?

For those of you who write, keep in mind: you may write the next great work of literature, or the most profound interpretation on modern philosophy, but if there is no market chances are it won’t even get past the Editor.

It seems cutthroat but that’s because it is. While there are many factors that determine whether a manuscript gets published or not, the biggest one often deals with the market, or lack thereof. Not to say you can’t get your book published, but even then it’s a major gamble. Sometimes it’s best to wait until the market comes back up, or maybe someone will set a trend. These are things you can’t control, but even so it’s good to keep them in mind.

So what are people willing to buy? What are people willing to read? That’s, overall, a general question that varies depending on whom you ask. However, the wonderful people with whom I am studying provided this fantastic picture:



Originating from this article, this picture shows what is being read, how long they read, and what demographic tends to read what. It may not be the best source of information, but it’s a good place to start.

Thus concludes this lesson. Do any of you wonder if your book will get published? What do you think of this article? Do you fit any of the demographics on that picture?

I’d stay and chat but I gotta go to Orientation. Until next time.


Posted by on July 14, 2013 in Uncategorized


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2 responses to “Pre- Publishing Institute: Marketing Basics

  1. Adam Drake

    July 14, 2013 at 11:57 am

    I would love to see a graphic like that for the U.S.

    • writemindedrazo

      July 14, 2013 at 6:52 pm

      As would I. It would be so helpful, though I imagine most publishers already have something like this.


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